Privacy policy
Sprintwells Privacy Policy Last updated: May 2026
Who We Are
This Privacy Policy applies to Sprintwells, a retail business registered in France and operating at:
Registered Address: Sprintwells 981 Rue de la Chapelle Orgeval 78630 Orgeval, France
Email: support@sprintwells.com Phone: 07979 012001
Sprintwells operates the website sprintwells.com and sells GPS cycling computers and performance navigation technology to customers in the United Kingdom. All UK orders are fulfilled by our UK logistics partner, Fulfilment Experts UK, Unit L, Tees Commerce Park, Dockside Road, Teesside TS6 6UZ, England.
For the purposes of applicable data protection law, Sprintwells is the data controller responsible for your personal data.
What Laws Apply
Because Sprintwells is registered in France and operates within the European Union, we comply with the General Data Protection Regulation (EU GDPR 2016/679).
Because we serve customers in the United Kingdom, we also comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Where both frameworks apply, we apply the higher standard of the two.
What Personal Data We Collect
We collect personal data in the following categories:
Identity Data Your first name, last name, and any name associated with your account or order.
Contact Data Your email address, telephone number, and billing and delivery addresses.
Transaction Data Details of products you have purchased, order values, payment method type (not full card details), and order history.
Technical Data Your IP address, browser type and version, device type, time zone, operating system, and pages visited on our website. This data is collected automatically when you visit sprintwells.com.
Usage Data Information about how you interact with our website, including which pages you view, how long you spend on them, and how you navigate between them.
Communications Data Any correspondence you send to us by email, phone, or contact form, including the content of those messages.
Marketing Data Your preferences regarding receiving marketing communications from us, and records of whether you have subscribed or unsubscribed.
What We Do Not Collect
We do not collect, store, or process:
- Full payment card numbers or banking credentials — these are handled exclusively by Shopify Payments and Klarna under their own PCI-DSS compliant systems
- Sensitive personal data such as health information, racial or ethnic origin, religious beliefs, or biometric data
- Data from children — our store is not directed at persons under the age of 16 and we do not knowingly collect data from minors
How We Collect Your Data
We collect personal data through the following means:
Direct interactions — when you place an order, create an account, contact us by email or phone, subscribe to our mailing list, or submit a contact form
Automated technologies — when you browse sprintwells.com, our website automatically collects technical and usage data through cookies and similar tracking technologies
Third parties — we may receive data from payment processors, analytics providers, and advertising platforms in connection with your interactions with our store
How We Use Your Data
We use your personal data for the following purposes, each supported by a lawful basis under UK and EU GDPR:
| Purpose | Lawful Basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract |
| Sending order confirmation and dispatch notifications | Performance of a contract |
| Managing returns, refunds, and complaints | Performance of a contract |
| Communicating with you about your enquiry | Performance of a contract / Legitimate interests |
| Fraud detection and prevention | Legitimate interests / Legal obligation |
| Improving our website and user experience | Legitimate interests |
| Sending marketing emails (if you have subscribed) | Consent |
| Complying with legal and tax obligations | Legal obligation |
| Analysing purchasing trends and store performance | Legitimate interests |
We will never use your data for any purpose incompatible with the reason it was originally collected.
Marketing Communications
If you have subscribed to our mailing list, we may send you emails about new products, promotions, and cycling technology updates. You can unsubscribe at any time by:
- Clicking the unsubscribe link in any marketing email
- Emailing us at support@sprintwells.com requesting removal
- Contacting us by phone on 07979 012001
We will process your unsubscribe request within 10 business days. We will never sell your email address or marketing preferences to any third party.
Cookies
Sprintwells uses cookies and similar tracking technologies on our website. Cookies are small text files placed on your device that help us operate and improve our store.
We use the following types of cookies:
Strictly Necessary Cookies Required for our website to function. These include session cookies that maintain your cart and login state. These cannot be disabled.
Analytics Cookies These help us understand how visitors use our website, including which pages are most visited and where users drop off. We use this data to improve the shopping experience. These are set by Google Analytics.
Marketing Cookies These are set by third-party advertising platforms including Google Ads. They allow us to show relevant advertisements to people who have visited our site and to measure the performance of advertising campaigns.
Preference Cookies These remember your settings and preferences, such as your selected currency or region.
You can manage your cookie preferences through our cookie consent tool, which appears when you first visit our website. You can also manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
Who We Share Your Data With
We do not sell your personal data. We share your data only with the following categories of third parties where necessary to operate our business:
Shopify Inc. Our e-commerce platform provider. Shopify processes order, payment, and website data on our behalf as a data processor. Shopify is certified under the EU-US Data Privacy Framework. For details, see www.shopify.com/legal/privacy.
Shopify Payments / Stripe Our primary payment processor. Payment card data is handled entirely within their PCI-DSS Level 1 certified environment.
Klarna Bank AB If you choose Klarna as your payment method, your personal and financial data is shared with Klarna to assess eligibility and manage your payment plan. Klarna operates under its own privacy policy, available at www.klarna.com/uk/privacy.
Fulfilment Experts UK Our UK logistics partner who picks, packs, and dispatches your order. They receive your name, delivery address, and order contents solely for fulfilment purposes.
Courier and Delivery Partners Your name and delivery address are shared with our courier partners to enable delivery of your order.
ParcelPanel Our order tracking service provider. Your tracking number and delivery status are processed through their platform.
Google LLC We use Google Analytics to analyse website traffic and Google Ads to run advertising campaigns. Google may process technical and usage data in accordance with their privacy policy at policies.google.com/privacy.
Legal and Regulatory Authorities We may disclose your personal data to law enforcement, tax authorities, or regulatory bodies where required to do so by law or where we have a legitimate legal obligation to do so.
All third parties with whom we share personal data are required to handle it securely and in accordance with applicable data protection law.
International Data Transfers
Sprintwells is based in France (EU) and serves UK customers. Some of our third-party service providers, including Shopify and Google, may transfer and process data outside the UK and European Economic Area. Where such transfers occur, they are governed by appropriate safeguards including Standard Contractual Clauses or adequacy decisions recognised under both UK GDPR and EU GDPR.
How Long We Keep Your Data
We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
| Data Type | Retention Period |
|---|---|
| Order and transaction records | 7 years (UK tax and accounting obligations) |
| Customer account data | Duration of account plus 2 years after last activity |
| Marketing preferences | Until you unsubscribe plus 1 year |
| Customer service communications | 3 years |
| Technical and analytics data | 26 months (Google Analytics default) |
| Fraud screening records | Up to 5 years |
When data is no longer required, it is securely deleted or anonymised.
Your Rights
Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:
Right of Access You may request a copy of the personal data we hold about you.
Right to Rectification You may request correction of any inaccurate or incomplete data we hold.
Right to Erasure You may request deletion of your personal data where we no longer have a lawful basis to retain it.
Right to Restrict Processing You may request that we limit how we use your data in certain circumstances.
Right to Data Portability You may request a copy of your data in a structured, machine-readable format.
Right to Object You may object to our processing of your data where we rely on legitimate interests as our lawful basis.
Right to Withdraw Consent Where we rely on your consent to process data (such as for marketing), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
Right Not to Be Subject to Automated Decision-Making We do not make decisions about you based solely on automated processing that produce significant legal effects.
To exercise any of these rights, contact us at: Email: support@sprintwells.com Phone: 07979 012001
We will respond within 30 days of receiving your request. We may need to verify your identity before processing your request.
Right to Complain
If you are a UK customer and believe we have handled your data unlawfully, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk Phone: 0303 123 1113 Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
If you are based in the EU, you may also lodge a complaint with your local supervisory authority. In France, this is the Commission Nationale de l'Informatique et des Libertés (CNIL): www.cnil.fr
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our operations, legal obligations, or data processing practices. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Contact
For any privacy-related enquiries:
Sprintwells 981 Rue de la Chapelle Orgeval, 78630 Orgeval, France Email: support@sprintwells.com Phone: 07979 012001 Monday–Friday, 9:00 AM–9:00 PM